Town Center at Twin Hickory is owned by KPR, formerly known as Katz Properties. Benita said they see that character as a means to help make the store appealing to children and families. In addition to the shaved snow concept, the Penkalskis hope another draw is Vampire Penguin’s eponymous mascot, which has a detailed backstory and merchandise. They enter a competitive market with several successful home-grown frozen sweets brands, including Gelati Celesti and Sweet Frog. The couple has the licensing rights for the Vampire Penguin brand in Virginia, and plan to put one or two more stores in the Richmond market in the future. Ray will run the Vampire Penguin shop full time, while Benita will work part-time and continue her job in supply chain logistics for a local Fortune 500 firm she declined to identify. Ray and Benita Penkalski plan to open their Vampire Penguin location at 11345 Nuckols Road in the Town Center at Twin Hickory.
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